Last February, we launched a new product version. But shortly after the release, our design director found a discussion thread on Designer News. The top commenter quoted the first two lines of our About page (which says the company was founded in 2006), then wrote.  
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                        |                                         |                                                                 |  |                                    | How focusing on the customer (not the competition) brought us over 1 million new signups in a year
 |                                    |  |                                    | Last February, we launched a new product version. |                                    |  |                                    | But shortly after the release, our design director found a discussion thread on Designer News. |                                    |  |                                    | The top commenter quoted the first two lines of our About page (which says the company was founded in 2006), then wrote: |                                    |  |                                    |                                                                                         |  | "So how come [this particular competitor] is more popular? I never heard of you guys."
 |  |                                    |  |                                    | Ouch. |                                    |  |                                    | After 12 years in business, I've developed a fairly thick skin. I know how the internet works but… |                                    |  |                                    |  |                                    |  |  |  | 
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